External collaboration activities include the integration of IoT sensor management widgets into existing farm management platforms with the aim of giving additional and useful insights to the farmers. These come from data fusion with wider image recognition and interpretation exploiting interactions with leading agronomists. AGRIOT LAB activities ran within a regional ecosystem currently focusing on viticulture and apple orchard irrigation water management, but they also had a wider scope where traceability comes into the picture to foster virtuous and sustainable behaviours in agriculture practices.